The popularity of video marketing is influenced by new video platforms, such as TikTok, but this trend started much earlier. Increasingly popular are the so-called “reels” that appear on Facebook and Instagram. These are typically short videos on various topics created to the beat of the music, but not always. Reels are, first and foremost, another great product promotion tool.<\/p>\n\n\n\n
According to Hootsuite<\/a>, 80% of companies using the video format recorded a direct increase in sales, and 84% of consumers were convinced to buy after watching a video that presented the product. The statistics speak for themselves, thus confirming that the video format increases the interest of users. This translates to the reach of videos added to posts being several times greater than graphic ones. Users interact with videos much more often, resulting in frequent shares or activity in the form of reactions.<\/p>\n\n\n\n The possibility of being drawn into video stories is why they are so close to us. Even a few-second film engages the eyes and mind, which is much more difficult with a static image. Videos combined with scrolling have become an addictive habit for our brains, as evidenced by the amount of time we can spend while browsing the so-called “reels” on Instagram or TikTok.<\/p>\n\n\n\n Another video medium where we are also seeing growth is storefronts. More and more brands are giving up paper communication and classic posters in favour of large monitors \u2014 sometimes the whole wall! Such a space makes it possible to convey much more information in a diverse and aesthetic way. Thus, video is definitely the future of storefront communication and sales in brick-and-mortar stores.<\/p>\n\n\n\n Technological development has led to the fact that we often do not need a professional film studio with equipment worth thousands of dollars for simple video communication. In fact, knowing the basic principles of composition, light, and your smartphone, we can record good content that will reach very large audiences.<\/p>\n\n\n\n Personally, I like to use smartphones. These are small devices that are frequently of high quality and can be extremely useful, particularly at the start of a business, but not only. Popular stories of even major corporations are often recorded here and now using smartphones, because that’s what they’re supposed to be \u2013 authentic.<\/p>\n\n\n\n If we only have such a possibility, I would suggest taking care of the lighting so that the character or product is well-lit. This is important because it improves image quality, especially with the weaker lenses on our smartphones. Avoid recording against the light or in strong sunlight, and when it’s dark, try to control it by using a softbox in studio conditions or an LED lamp mounted on a smartphone.<\/p>\n\n\n\n The background is also important because it frequently draws our attention away from the subject. It is best when it is delicate, especially when we want to focus attention on the product or character.<\/p>\n\n\n\n The ability to use a smartphone does not mean that we should not approach communication ambitiously and without the use of professional equipment. This is just one of the easily accessible forms of communication. Wanting to develop, I suggest going for quality, trying to make the materials as good as possible. From my experience, I know that the quality of the video depends not only on the power of the device but also \u2013 and perhaps above all \u2013 the content. It is important that we define our target group (including age, gender, and place of residence), and also prepare an interesting scenario appropriate for it.<\/p>\n\n\n\n We must also not forget about the software that will allow us to finalize video communication. We have many programs and applications at our disposal.<\/p>\n\n\n\n When it comes to smartphones, simple video editing, e.g., adding music, and subtitles, or applying filters to the image, has become the norm. However, if we would like to delve more deeply into film editing, it is worth getting acquainted with such applications as:<\/p>\n\n\n\n These programs allow us to assemble images from many movies by cutting them, combining them with transitions, and adding or manipulating the sound. We can also edit video colours, integrate texts, and give them different formats. They have interesting effects and easy-to-use tools, but they are not as advanced as those that we will handle at the desktop level.<\/p>\n\n\n\n The top program, if we consider video editing from a computer, is Adobe Premier, which works with Adobe After Effects, and this allows you to get great effects. Sony Vegas and the free DaVinci Resolve are also worth mentioning.<\/p>\n\n\n\n Each of them will allow us to act more professionally on our own, on a large timeline, with better visibility and orientation in our work. They have a much greater range of possibilities in image editing, which is unfortunately associated with their level of complexity. So, they require the user to implement and familiarize themselves with the program with the help of a tutorial from Vinca Opra<\/a> (which you will find below). It allows you to familiarize yourself with the basic functions of the program step by step so that you can freely edit your first movie!<\/p>\n\n\n\nVideo creation tools<\/strong><\/strong><\/h2>\n\n\n\n
Smartphones<\/strong><\/h3>\n\n\n\n
Phone software<\/strong><\/strong><\/h3>\n\n\n\n
![\"Screen](\"https:\/\/sii.pl\/blog\/wp-content\/uploads\/2022\/12\/Ryc.-1-2.png\")
<\/a>Computer software<\/strong><\/strong><\/h3>\n\n\n\n