{"id":1218,"date":"2015-12-30T12:01:59","date_gmt":"2015-12-30T11:01:59","guid":{"rendered":"https:\/\/sii.pl\/blog\/?p=1218"},"modified":"2023-07-21T11:52:12","modified_gmt":"2023-07-21T09:52:12","slug":"seo-czyli-jak-trafic-do-top10","status":"publish","type":"post","link":"https:\/\/sii.pl\/blog\/seo-czyli-jak-trafic-do-top10\/","title":{"rendered":"SEO \u2013 czyli jak trafi\u0107 do TOP10"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Czym jest SEO i po co to komu?<\/strong><\/h2>\n\n\n\n<p>Po samym rozwini\u0119ciu skr\u00f3tu (Search Engine Optimalization) mo\u017cna domy\u015ble\u0107 si\u0119 o co chodzi, ale rozwiewaj\u0105c w\u0105tpliwo\u015bci. SEO to wszelkie dzia\u0142ania maj\u0105ce na celu podniesienie warto\u015bci naszej strony internetowej dla popularnych wyszukiwarek internetowych (Google, Yahoo, Bing, Yandex etc), a tym samym jej pozycj\u0119 w wynikach wyszukiwania.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Po co skupia\u0107 si\u0119 na SEO?<\/strong><\/h2>\n\n\n\n<p>To proste, jak pokazuj\u0105 badania ponad po\u0142owa internaut\u00f3w wyszukuj\u0105c informacji korzysta z dw\u00f3ch pierwszych wynik\u00f3w, reszta rozk\u0142ada si\u0119 na pozosta\u0142e pozycje. Po za pierwsz\u0105 kart\u0119 przechodzi jedynie kilka procent u\u017cytkownik\u00f3w. St\u0105d prosty wniosek je\u015bli strona nie widnieje w wynikach wyszukiwania na pierwszej karcie traci wi\u0119kszo\u015b\u0107 ruchu, a co za tym idzie pieni\u0119dzy. Co wi\u0119cej, aby wykorzysta\u0107 maksimum mo\u017cliwo\u015bci pozycjonowania nasza witryna winna by\u0107 wy\u015bwietlana minimum w pierwszych trzech pozycjach wynik\u00f3w wyszukiwania, a najlepiej na pierwszej pozycji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kiedy nie warto skupia\u0107 si\u0119 na SEO?<\/strong><\/h2>\n\n\n\n<p>Optymalizacja witryn ukrytych za dowolnym logowaniem lub z dowolnych przyczyn niedost\u0119pnych dla zewn\u0119trznych u\u017cytkownik\u00f3w nie ma sensu. Narz\u0119dzia indeksuj\u0105ce strony i tak odbij\u0105 si\u0119 od tego typu portali.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/sii.pl\/blog\/wp-content\/uploads\/2015\/12\/Start-Software-Development.jpg\"><img decoding=\"async\" width=\"300\" height=\"146\" src=\"https:\/\/sii.pl\/blog\/wp-content\/uploads\/2015\/12\/Start-Software-Development-300x146.jpg\" alt=\"start na bie\u017cni\" class=\"wp-image-1236\" srcset=\"https:\/\/sii.pl\/blog\/wp-content\/uploads\/2015\/12\/Start-Software-Development-300x146.jpg 300w, https:\/\/sii.pl\/blog\/wp-content\/uploads\/2015\/12\/Start-Software-Development.jpg 670w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Od czego zaczniemy?<\/strong><\/h2>\n\n\n\n<p>Po pierwsze od u\u015bwiadomienia sobie skali problemu. Na potrzeby artyku\u0142u poniewa\u017c wszystkie wyszukiwarki w Polsce dzia\u0142aj\u0105 na silniku Google wszystkie poruszane zagadnienia b\u0119d\u0105 tyczy\u0107 si\u0119 optymalizacji pod k\u0105tem tej wyszukiwarki.<\/p>\n\n\n\n<p>Na wyniki wyszukiwania witryn w internecie wp\u0142ywa ponad 200 czynnik\u00f3w. Nie b\u0119dziemy omawia\u0107 ich wszystkich, skupimy si\u0119 na najwa\u017cniejszych. Wyr\u00f3\u017cnimy tu kilka podstawowych grup:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Przygotowanie strony\n<ul class=\"wp-block-list\">\n<li>pozycjonowanie kodem<\/li>\n\n\n\n<li>mikroformaty<\/li>\n\n\n\n<li>narz\u0119dzia wspomagaj\u0105ce<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Content Marketing<\/li>\n\n\n\n<li>Social Media<\/li>\n\n\n\n<li>Link Building<\/li>\n<\/ul>\n\n\n\n<p>Wszystkie wymienione dzia\u0142y s\u0105 tak naprawd\u0119 r\u00f3wnowa\u017cne i do osi\u0105gni\u0119cia sukcesu w mo\u017cliwie najkr\u00f3tszym czasie s\u0105 niezb\u0119dne. Zak\u0142adamy, \u017ce mamy ju\u017c nasz\u0105 super stron\u0119 napisan\u0105, ale przed wdro\u017ceniem jej produkcyjnie chcemy j\u0105 ulepszy\u0107 i dostosowa\u0107 do najlepszych praktyk SEO. W zwi\u0105zku z tym zapraszam do kolejnego artyku\u0142u:<\/p>\n\n\n\n<p><a href=\"https:\/\/sii.pl\/blog\/?p=1238\">SEO &#8211; Przygotowanie strony \u2013 pozycjonowanie kodem<\/a><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1218&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;11&quot;,&quot;greet&quot;:&quot;&quot;,&quot;legend&quot;:&quot;0\\\/5 ( votes: 0)&quot;,&quot;size&quot;:&quot;18&quot;,&quot;title&quot;:&quot;SEO \u2013 czyli jak trafi\u0107 do TOP10&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} ( {votes}: {count})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 11px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 18px; height: 18px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 11px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 18px; height: 18px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 11px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 18px; height: 18px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 11px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 18px; height: 18px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 11px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 18px; height: 18px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 11px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 18px; height: 18px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 11px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 18px; height: 18px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 11px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 18px; height: 18px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 11px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 18px; height: 18px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 11px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 18px; height: 18px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 14.4px;\">\n            <span class=\"kksr-muted\"><\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Czym jest SEO i po co to komu? Po samym rozwini\u0119ciu skr\u00f3tu (Search Engine Optimalization) mo\u017cna domy\u015ble\u0107 si\u0119 o co &hellip; <a class=\"continued-btn\" href=\"https:\/\/sii.pl\/blog\/seo-czyli-jak-trafic-do-top10\/\">Continued<\/a><\/p>\n","protected":false},"author":60,"featured_media":15191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[1314],"tags":[185],"class_list":["post-1218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development-na-twardo","tag-seo"],"acf":[],"aioseo_notices":[],"republish_history":[],"featured_media_url":"https:\/\/sii.pl\/blog\/wp-content\/uploads\/2015\/12\/BlogersiiCovery-SEO.jpg","category_names":["Development na twardo"],"_links":{"self":[{"href":"https:\/\/sii.pl\/blog\/wp-json\/wp\/v2\/posts\/1218"}],"collection":[{"href":"https:\/\/sii.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sii.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sii.pl\/blog\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/sii.pl\/blog\/wp-json\/wp\/v2\/comments?post=1218"}],"version-history":[{"count":2,"href":"https:\/\/sii.pl\/blog\/wp-json\/wp\/v2\/posts\/1218\/revisions"}],"predecessor-version":[{"id":23023,"href":"https:\/\/sii.pl\/blog\/wp-json\/wp\/v2\/posts\/1218\/revisions\/23023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sii.pl\/blog\/wp-json\/wp\/v2\/media\/15191"}],"wp:attachment":[{"href":"https:\/\/sii.pl\/blog\/wp-json\/wp\/v2\/media?parent=1218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sii.pl\/blog\/wp-json\/wp\/v2\/categories?post=1218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sii.pl\/blog\/wp-json\/wp\/v2\/tags?post=1218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}