About client

Swiss multinational healthcare company operating worldwide under two divisions: Pharmaceuticals and Diagnostics. The company is a leading innovator in healthcare and the fifth largest pharma company worldwide.

The challenge

  • Reaching a wide range of health care professionals;
  • Suiting business requirements of company’s global e-marketing by using applications built on the AEM platform.

What we did

The scope of our responsibilities included:

  • Custom implementation of Adobe CQ5.6 (later on AEM6.0);
  • Development of multiple portals based on HCP core;
  • Deployment on multiple markets & languages;
  • Development of a user segmentation mechanism;
  • Design and development of templates and components;
  • Responsive Web Design;
  • Development of presentation and business logics;
  • Integration with external – 3rd party user management service;
  • Extension of existing functionalities based on updated requirements.

Effects

The portal enhanced communication with different segments of the company’s clients, allowing to conduct marketing activities more effectively.

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