Swiss multinational healthcare company operating worldwide under two divisions: Pharmaceuticals and Diagnostics. The company is a leading innovator in healthcare and the fifth largest pharma company worldwide.

The challenge

Enhancing the medical representatives’ productivity and their business contact effectiveness by providing a mobile CRM system for swift planning and reporting.

What we did

• We implemented a mobile application for iPad and iPhone;
• We analyzed the requirements, created concepts and architecture of the integration system with the Client’s web services;
• We conducted programming work;
• We supported functional tests and fixed bugs in the system;
• We managed the implementations of subsequent versions of the system.

Effects

The application was implemented in two months, and supports the management of customer relations perfectly.