About the client

American International Group, Inc. (AIG) is a leading international insurance organization providing service to customers in over 130 countries.

The challenge

The implementation of an analytical tool supporting marketing campaigns

What we did

  • Implementation of a complete ETL process for QuickStart! marketing data warehouse in Turkey, United Arab Emirates and Oman
  • Rework of a global customer deduplication mechanism
  • Privileges scheme re-work
  • Data anonymization tool implementation
  • Implementation of rule-based data quality assurance
  • Database tuning


  • Single Customer View implemented
  • Direct marketing campaign management tools made available
  • Generation of leads for Call Centers under control
  • Global, standarized reporting made available
  • New reporting platform created to exchange cooperation actuals between AIG and HSBC
  • New analytical opportunities created thanks to data anonymization
Learn more
See More

We are constantly searching for talents

Join Sii and get a chance to work on similar projects for prestigious customers.

See More

Get an offer

If you have any questions or would like to learn more about our offer, feel free to contact us.

Send your request Send your request

Get an offer

Artur Regional Director

Join Sii

Find the job that's right for you. Check out open positions and apply.

Apply Apply

Join Sii

Dorota Software Engineer


Ta treść jest dostępna tylko w jednej wersji językowej.
Nastąpi przekierowanie do strony głównej.

Czy chcesz opuścić tę stronę?

Einige Inhalte sind nicht in deutscher Sprache verfügbar.
Sie werden dann auf die englische Sprachversion der Website weitergeleitet.

Möchten Sie fortsetzen?