About client

American International Group, Inc. (AIG) is a leading international insurance organization providing service to customers in over 130 countries.

The challenge

The implementation of an analytical tool supporting marketing campaigns

What we did

  • Implementation of a complete ETL process for QuickStart! marketing data warehouse in Turkey, United Arab Emirates and Oman
  • Rework of a global customer deduplication mechanism
  • Privileges scheme re-work
  • Data anonymization tool implementation
  • Implementation of rule-based data quality assurance
  • Database tuning

Effects

  • Single Customer View implemented
  • Direct marketing campaign management tools made available
  • Generation of leads for Call Centers under control
  • Global, standarized reporting made available
  • New reporting platform created to exchange cooperation actuals between AIG and HSBC
  • New analytical opportunities created thanks to data anonymization
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