Experts from Sii Poland, a certified Salesforce Partner, implemented a scalable platform based on Salesforce, for the sale of services in B2B model for DAZN Group. This global subscription-based streaming provider offers live and on-demand broadcasts to sports fans in almost 200 countries and regions around the world. The new sales platform expands the customer base to include institutions and companies.
In a diverse offering of DAZN Group, present on various markets, users will find broadcasts of such disciplines as: football, boxing, martial arts, basketball, baseball and motor sports. They can be viewed on home and portable devices. Due to the expansion of the offering with an additional service distribution channel, DAZN Group needed specialized support in the development and configuration of a new sales platform, embedded in the Salesforce ecosystem, already tested and proven in the organization. DAZN Group decided to involve Salesforce experts from Sii Poland. The long-term and fruitful cooperation with Sii in the field of testing services was not without significance for this decision.
Implementation of the sales platform for B2B model
A team of experts, which was set up in response to Client’s needs, approached the subject in a comprehensive manner, first by auditing the business logic of the current solutions. Then, the implementation part for the new platform was planned in such a way that the target solution would ensure a high level of scalability.
The next step was to implement the required changes using “Enterprise Patterns”. To name a few, this process included: configuring the Salesforce chatbot responsible for sharing the knowledge base, as well as for contacting customer’s agents. Afterwards, it was the creation of a website for publishing content on the website and many components, accelerating users’ work with the solution.
– DAZN grows every year, acquiring new broadcast rights and gaining new markets. As a leader, we always want to meet tangible expectations, which is why we decided to introduce a new sales platform for our services. Thanks to the support of experts from Sii Poland, the platform has been easily integrated with Salesforce Marketing Cloud, data centers, billing system and payment gateways. The solution proposed by Sii allowed us to optimize many business processes – says Roy Hollak, Salesforce Manager at DAZN.
Advantages of the solution supported by Sii experts
The solution is adjusted and optimized in terms of handling key DAZN’s business processes. What is crucial, it will allow for the acceleration of development in the area of B2B sales, among others improvement of cooperation with international institutional clients, automated service and management of multiple orders at the same time.