{"id":117394,"date":"2025-04-09T13:19:25","date_gmt":"2025-04-09T13:19:25","guid":{"rendered":"https:\/\/sii.pl\/?post_type=case-study&#038;p=117394"},"modified":"2025-04-09T13:45:55","modified_gmt":"2025-04-09T13:45:55","slug":"revolutionizing-media-with-genai","status":"publish","type":"case-study","link":"https:\/\/sii.pl\/en\/case-study\/revolutionizing-media-with-genai\/","title":{"rendered":"Revolutionizing media with GenAI"},"content":{"rendered":"<h2>The challenge<\/h2>\n<div class=\"sii-rl-content-item-value sii-rl-businessNeed-value sii-rl-content-item-value-display\">\n<div class=\"sii-rl-content-item sii-rl-businessNeed\">\n<div class=\"sii-rl-content-item-value sii-rl-businessNeed-value sii-rl-content-item-value-display\">\n<div class=\"ng-scope\">\n<div class=\"sii-rl-content-item sii-rl-businessNeed\">\n<div class=\"sii-rl-content-item-value sii-rl-businessNeed-value sii-rl-content-item-value-display\">\n<div class=\"ng-scope\">\n<ul>\n<li><span class=\"TextRun BCX8 SCXP99610527\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun BCX8 SCXP99610527\">Drafting and updating complex legal documents is laborious and prone to human error, <\/span><\/span><span class=\"TextRun BCX8 SCXP99610527\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun BCX8 SCXP99610527\">especially when integrating large amounts of guidance or template text.\u00a0<\/span><\/span><\/li>\n<li><span class=\"TextRun SCXP266982448 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP266982448 BCX8\">The client needed an automated solution to ensure compliance with billing guidelines in legal <\/span><\/span><span class=\"TextRun SCXP266982448 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP266982448 BCX8\">invoices and <\/span><\/span><span class=\"TextRun SCXP229430210 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP229430210 BCX8\">to handle common legal inquiries from business users <\/span><\/span><span class=\"TextRun SCXP229430210 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP229430210 BCX8\">without overloading in-house lawyers.<\/span><\/span><\/li>\n<li><span class=\"TextRun SCXP217773035 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP217773035 BCX8\">The company needed an automated solution to ensure contracts remain compliant with evolving <\/span><\/span><span class=\"TextRun SCXP217773035 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP217773035 BCX8\">laws and company policies.<\/span><\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>What we did<\/h2>\n<ul>\n<li><span class=\"TextRun SCXP235134662 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP235134662 BCX8\"><span class=\"TextRun BCX8 SCXP28884265\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun BCX8 SCXP28884265\">We developed a package for Practical Law web tools, merging existing contract <\/span><\/span><span class=\"TextRun BCX8 SCXP28884265\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun BCX8 SCXP28884265\">templates with user inputs, automatically highlighting changes and providing <\/span><\/span><span class=\"TextRun BCX8 SCXP28884265\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun BCX8 SCXP28884265\">explanations.<\/span><\/span><\/span><\/span><\/li>\n<li>Sii <span class=\"TextRun BCX8 SCXP187464920\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun BCX8 SCXP187464920\">developed an NLP-based system that analyzes invoice items to determine <\/span><\/span><span class=\"TextRun BCX8 SCXP187464920\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun BCX8 SCXP187464920\">billable and non-billable charges based on predefined legal guidelines.<\/span><\/span><\/li>\n<li><span class=\"TextRun SCXP215457759 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP215457759 BCX8\">We developed a RAG-based chatbot that answers legal questions using company <\/span><\/span><span class=\"TextRun SCXP215457759 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP215457759 BCX8\">policies and documents, with features like intent detection, rerouting, and <\/span><\/span><span class=\"TextRun SCXP215457759 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP215457759 BCX8\">sensitive topic identification.<\/span><\/span><\/li>\n<li>Sii experts <span class=\"TextRun SCXP216937933 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP216937933 BCX8\">developed an AI system that scans contracts, identifies non-compliant <\/span><\/span><span class=\"TextRun SCXP216937933 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP216937933 BCX8\">clauses based on updated guidelines, and proposes amendments with redlined <\/span><\/span><span class=\"TextRun SCXP216937933 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP216937933 BCX8\">edits.<\/span><\/span><\/li>\n<\/ul>\n<h2>Benefits for the client<\/h2>\n<div class=\"sii-rl-reference-lang-background ng-scope\" data-ng-repeat=\"item in ViewModel.ReferenceModel.ReferenceLanguages\" data-ng-show=\"ViewModel.SelectedLanguage.Value==item.LangName\">\n<div class=\"sii-rl-content-item sii-rl-effects\">\n<div class=\"sii-rl-content-item-value sii-rl-effects-value sii-rl-content-item-value-display\">\n<div class=\"ng-scope\">\n<div class=\"sii-rl-reference-lang-background ng-scope\" data-ng-repeat=\"item in ViewModel.ReferenceModel.ReferenceLanguages\" data-ng-show=\"ViewModel.SelectedLanguage.Value==item.LangName\">\n<div class=\"sii-rl-content-item sii-rl-effects\">\n<div class=\"sii-rl-content-item-value sii-rl-effects-value sii-rl-content-item-value-display\">\n<div class=\"ng-scope\">\n<ul>\n<li><span class=\"TextRun BCX8 SCXP258695916\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun BCX8 SCXP258695916\"><span class=\"TextRun BCX8 SCXP223989915\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun BCX8 SCXP223989915\">Faster turnaround for legal drafting, reduced errors, and more consistent, <\/span><\/span><span class=\"TextRun BCX8 SCXP223989915\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun BCX8 SCXP223989915\">standardized documentation across the organization.<\/span><\/span><\/span><\/span><\/li>\n<li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\">The solution improves billing accuracy, reduces manual review effort, and <\/span><span data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\">ensures compliance with legal billing standards.<\/span>\u200b<\/li>\n<li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\">By incorporating LLMs, we increased F1 score of billable\/nonbillable <\/span><span data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\">classifier by 0.4 (with respect to the baseline).<\/span><\/li>\n<li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\">Reduced workload on lawyers, ensures consistent legal <\/span><span data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\">guidance, and streamlines internal legal support.<\/span>\u200b\u200b<\/li>\n<li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span class=\"TextRun BCX8 SCXP143431839\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun BCX8 SCXP143431839\">The solution reduces manual contract reviews, ensures compliance with <\/span><\/span><span class=\"TextRun BCX8 SCXP143431839\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@595959,1,18:65000,19:35000\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun BCX8 SCXP143431839\">legal changes, and streamlines contract modification.<\/span><\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The challenge Drafting and updating complex legal documents is laborious and prone to human error, especially when integrating large amounts &hellip; <a class=\"continued-btn\" href=\"https:\/\/sii.pl\/en\/case-study\/revolutionizing-media-with-genai\/\">Continued<\/a><\/p>\n","protected":false},"author":109,"featured_media":117395,"template":"views\/single-old-case-study.blade.php","offering":[5112],"industry":[1657],"client":[5999],"technologies":[1806,5997],"country":[],"class_list":["post-117394","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","offering-artificial-intelligence","industry-media-publishing-advertising","client-thomson-reuters-en","technologies-python","technologies-rag"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/case-study\/117394"}],"collection":[{"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/types\/case-study"}],"author":[{"embeddable":true,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/users\/109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/media\/117395"}],"wp:attachment":[{"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/media?parent=117394"}],"wp:term":[{"taxonomy":"offering","embeddable":true,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/offering?post=117394"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/industry?post=117394"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/client?post=117394"},{"taxonomy":"technologies","embeddable":true,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/technologies?post=117394"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/country?post=117394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}