{"id":141144,"date":"2026-04-14T14:01:46","date_gmt":"2026-04-14T14:01:46","guid":{"rendered":"https:\/\/sii.pl\/?post_type=case-study&p=141144"},"modified":"2026-04-14T14:01:49","modified_gmt":"2026-04-14T14:01:49","slug":"regulation-compliant-digital-analytics-ga4-and-bigquery-for-a-global-medtech-leader","status":"publish","type":"case-study","link":"https:\/\/sii.pl\/en\/case-study\/regulation-compliant-digital-analytics-ga4-and-bigquery-for-a-global-medtech-leader\/","title":{"rendered":"Regulation-compliant digital analytics \u2013 GA4 and BigQuery for a global medtech leader"},"content":{"rendered":"
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Summary<\/span><\/h2>\n
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\n The client is a global medical technology leader with approximately 17 000 employees, whose solutions are used in more than 100 countries. The organization needed to move beyond basic website tracking to a consistent, integrated analytics model that links digital performance to business outcomes while meeting strict data-privacy requirements in healthcare. Sii Poland designed an analytics architecture combining Google Analytics 4 (GA4) with BigQuery, implemented a global UTM standard and data-governance framework, and delivered data modeling to support reporting while remaining compliant with GDPR. As a result, the client gained a single source of truth, more consistent attribution, and deeper customer-journey insights without compromising privacy. \n <\/div>\n
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Key results<\/b><\/h4>\n
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\n Analytics architecture integrating GA4 + BigQuery for raw-data retention and advanced analysis\n <\/p>\n <\/div>\n <\/div>\n

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\n Global UTM standard and data governance ensuring consistent attribution across markets \n <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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