{"id":118486,"date":"2025-04-29T09:11:11","date_gmt":"2025-04-29T09:11:11","guid":{"rendered":"https:\/\/sii.pl\/?p=118486&category=uncategorized"},"modified":"2025-04-29T09:11:13","modified_gmt":"2025-04-29T09:11:13","slug":"whats-new-after-adobe-summit-2025-prepare-your-e-commerce-for-change","status":"publish","type":"post","link":"https:\/\/sii.pl\/en\/news-feed\/whats-new-after-adobe-summit-2025-prepare-your-e-commerce-for-change\/","title":{"rendered":"What\u2019s new after Adobe Summit 2025: Prepare your E-Commerce for change\u00a0"},"content":{"rendered":"

The annual Adobe Summit in Las Vegas is not just a gathering of talks and knowledge-sharing among Adobe partners and experts from around the world. It\u2019s also the time when changes, new features, and product launches are announced. Read the article to learn what business opportunities for e-commerce development are being introduced with the latest changes in Adobe platforms.\u00a0<\/strong><\/p>\n\n

Adobe Commerce (Magento) moving to SaaS model\u00a0<\/h3>\n\n

From an e-commerce industry perspective, the most significant announcement at Adobe Summit was the shift of Adobe Commerce to a Cloud as a Service model. Adobe announced that the service will launch in June 2025. It also confirmed ongoing support for the current deployment models \u2013 both cloud-based (PaaS) and on-premises. This means there is no need for urgent migrations, but the benefits of the new model will likely drive many companies to gain a competitive edge in the fast-changing market.\u00a0<\/p>\n\n

What does the SaaS model mean for Adobe Commerce?\u00a0<\/h3>\n\n

A SaaS platform eliminates the need for local infrastructure management and its associated maintenance costs. It automates updates, enables scaling based on load, and ensures continuous access to new features. This translates into simplified architecture, lower maintenance costs, and shorter time-to-market \u2013 all of which are crucial in today\u2019s competitive environment. <\/p>\n\n

This solution is especially beneficial for organizations where having a constantly updated and available sales platform is more critical than deep customizations. <\/p>\n\n

Adobe has long been a visionary in Gartner\u2019s reports, but this year\u2019s Summit shows something just as important \u2013 the ability to execute. New products like AI Agent Orchestrator, Commerce Optimizer, and Project Site Leap aren\u2019t future promises \u2013 they\u2019re ready-to-implement solutions. Now is the time to consider how Adobe\u2019s tech can accelerate your company\u2019s digital efforts – comments Marcin Koz\u0142owski, E-commerce & DXP Competency Center Director.\u00a0\u00a0<\/strong><\/em><\/p><\/blockquote>\n\n

<\/p>\n\n

Adobe Commerce Optimizer \u2013 a new tool for smarter resource management\u00a0<\/h3>\n\n

Another innovation announced by Adobe is Commerce Optimizer, which can integrate with existing legacy e-commerce platforms. This overlay (a new front-end interface) primarily improves Lighthouse performance metrics, especially site speed, which impacts organic traffic. <\/p>\n\n

Thanks to Adobe Optimizer, store owners can unlock many benefits of Adobe\u2019s Cloud model without having to fully replace their e-commerce platform. <\/p>\n\n

Who is Adobe Commerce Optimizer for?<\/h3>\n\n

This solution fits the needs of scaling organizations and accelerates operations at various stages of the sales cycle. It\u2019s also set to launch in June 2025. Adobe Commerce Optimizer features a fast-performing interface, content generation powered by GenAI, product asset management, a scalable catalog, built-in connectors and APIs for backend integration, and reporting tools to measure the impact of updates. <\/p>\n\n

This lets you introduce changes faster, optimize strategies more effectively, and grow your business dynamically. \u00a0<\/p>\n\n

CXO replacing CXM? Agent orchestrator in Adobe Experience Platform\u00a0<\/h3>\n\n

Customer Experience Orchestration (CXO) was one of the most emphasized concepts during Adobe Summit. CXO is a new approach to user experience design and a natural evolution from Customer Experience Management (CXM). <\/p>\n\n

It\u2019s made possible by the extensive use of AI and the development of intelligent agents by Adobe that can deliver real-time personalized experiences. <\/p>\n\n

These AI agents will manage specific processes within an organization, supporting marketers with personalization, omnichannel experience integration, and smart automation. All agents are managed through a single app within the Adobe Experience Platform. Adobe has created 10 AI agents functioning within the Adobe ecosystem in areas such as Content, Site Optimization, Audience, and Data Insights. <\/p>\n\n

What\u2019s more, agents can be customized and extended by integrating them with internal solutions. <\/p>\n\n

GenStudio \u2013 AI-supported content creation\u00a0<\/h3>\n\n

Adobe announced further changes in the GenStudio area, particularly regarding the development of the Content Supply Chain, optimization of workflows based on artificial intelligence, and new content production features. <\/p>\n\n

GenStudio is a tool that provides comprehensive content management, from planning to performance measurement. Now, using generative artificial intelligence, it assists in creating high-quality materials while maintaining brand identity consistency. Thanks to GenStudio’s new capabilities, brands can reach users faster, create personalized content, and better control the consistency of brand communication.\u00a0\u00a0<\/p>\n\n

Get your e-commerce ready for the future\u00a0<\/h3>\n\n

Adobe\u2019s new products and strategic direction send a clear message to the market: e-commerce must be fast, flexible, and data driven. Implementing AI- and SaaS-based solutions can become a strategic advantage in the coming years.\u00a0For IT leaders, now is the right time to evaluate your current architecture and plan your store\u2019s future aligned with emerging tech trends.\u00a0<\/p>\n\n

Want to discuss how these changes could impact your platform? Contact Sii Poland\u2019s Adobe Commerce experts.<\/a> We\u2019ll help you design a technology roadmap tailored to the new Adobe landscape.\u00a0<\/strong><\/p><\/div>

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