{"id":138158,"date":"2026-02-25T09:14:25","date_gmt":"2026-02-25T09:14:25","guid":{"rendered":"https:\/\/sii.pl\/?p=138158"},"modified":"2026-03-06T10:16:35","modified_gmt":"2026-03-06T10:16:35","slug":"expanding-into-ukraine-a-strategic-guide-by-iryna-seryvko-regional-director-of-sii-ukraine","status":"publish","type":"post","link":"https:\/\/sii.pl\/en\/news-feed\/expanding-into-ukraine-a-strategic-guide-by-iryna-seryvko-regional-director-of-sii-ukraine\/","title":{"rendered":"Expanding into Ukraine: A\u00a0strategic\u00a0guide by Iryna Seryvko, Regional Director of Sii Ukraine\u00a0"},"content":{"rendered":"<div class=\"wp-block-sii-nsw-container container container-5f7d99f4-a1bc-4a5f-9408-285219495436\"><style type=\"text\/css\">.container-5f7d99f4-a1bc-4a5f-9408-285219495436 {  }\n                         @media screen and (max-width: 991px) { .container-5f7d99f4-a1bc-4a5f-9408-285219495436 {  } }<\/style><p><strong>The landscape of international business in Ukraine is shifting. Even amid the ongoing military conflict, Ukraine continues to be recognized for its exceptional IT talent and is still drawing increasing interest from global investors. International companies are increasingly entering the market to tap into new opportunities \u2013 from large\u2011scale reconstruction initiatives to deeper integration with the European Union.<\/strong><\/p>\n\n<p>According to the&nbsp;<strong>OECD<\/strong>&nbsp;(Organisation for Economic Co-operation and Development), Ukraine\u2019s recovery and modernization needs present vast potential across sectors like energy,&nbsp;logistics, and infrastructure, making it a strategic destination for long-term investment (source:<a href=\"https:\/\/www.oecd.org\/\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"nofollow\" >&nbsp;oecd.org<\/a>).&nbsp;<\/p>\n\n<blockquote class=\"wp-block-quote is-style-nsw-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Ukraine is no longer just a destination for cost-optimization; it is a hub for high-end engineering and resilient innovation&nbsp;\u2013&nbsp;says&nbsp;<strong>Iryna Seryvko, Regional&nbsp;Director of&nbsp;Sii&nbsp;Ukraine<\/strong>.&nbsp;\u2013<strong>&nbsp;<\/strong>When I talk with our customers, their focus has shifted toward long-term presence and being part of the country&#8217;s reconstruction&#8221;&nbsp;\u2013&nbsp;she adds.&nbsp;<\/em><\/p><\/blockquote>\n\n<p>To succeed in this evolving environment, Iryna highlights&nbsp;<strong>three critical pillars<\/strong>&nbsp;that every business must address.&nbsp;<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>1.&nbsp;Structural&nbsp;compliance and&nbsp;entity&nbsp;setup<\/strong>&nbsp;<\/h3>\n\n<p>One of the first decisions is whether to&nbsp;establish&nbsp;a local legal entity or use a partner&#8217;s infrastructure. In Ukraine, the&nbsp;<a href=\"https:\/\/city.diia.gov.ua\/en\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"nofollow\" ><strong>Diia.City<\/strong><\/a>&nbsp;framework offers significant tax incentives, but navigating its requirements can be complex for newcomers.&nbsp;<\/p>\n\n<blockquote class=\"wp-block-quote is-style-nsw-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Many of the partners I consult are surprised by the agility of the Ukrainian digital state, but they are cautious about the administrative overhead&#8221;&nbsp;\u2013&nbsp;<strong>Iryna<\/strong>&nbsp;notes.&nbsp;<\/em><\/p><\/blockquote>\n\n<p><strong>\ud83d\udca1&nbsp;Advisory Tip:<\/strong>&nbsp;Before registering a company, evaluate&nbsp;whether&nbsp;your scale justifies the overhead of a local Human Resources and accounting department. For many, starting through a partner\u2019s platform is a faster way to achieve a better&nbsp;time-to-market.&nbsp;<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>2. Talent&nbsp;acquisition in a&nbsp;competitive&nbsp;ecosystem<\/strong>&nbsp;<\/h3>\n\n<p>Ukraine\u2019s tech scene is concentrated in clusters, such as the&nbsp;<strong>Lviv IT Cluster<\/strong>, which&nbsp;Sii&nbsp;Ukraine joined to stay at the heart of the community.&nbsp;<\/p>\n\n<blockquote class=\"wp-block-quote is-style-nsw-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;I&nbsp;often emphasize that in Ukraine, you&nbsp;don&#8217;t&nbsp;just hire an employee; you build a relationship&nbsp;\u2013&nbsp;says&nbsp;<strong>Iryna<\/strong>.&nbsp;\u2013&nbsp;Accessing top-tier talent requires a presence in the local community.&#8221;&nbsp;<\/em><\/p><\/blockquote>\n\n<p><strong>\ud83d\udca1&nbsp;Advisory Tip:<\/strong>&nbsp;Focus on &#8220;Employer Branding&#8221; that emphasizes stability and professional&nbsp;growth. In a volatile environment, specialists seek partners with a strong&nbsp;organizational&nbsp;culture, such as&nbsp;Sii\u2019s&nbsp;<strong>&#8220;Power People&#8221;<\/strong>&nbsp;mission,&nbsp;highlighting&nbsp;long-term cooperation over short-term gigs.&nbsp;<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>3. De-risking via the BOT Model<\/strong>&nbsp;<\/h3>\n\n<p>A common mistake is choosing a simple vendor model that&nbsp;doesn&#8217;t&nbsp;allow for future ownership of the team. This is where the&nbsp;<a href=\"https:\/\/sii.ua\/en\/what-we-offer\/bot\/\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"nofollow\" ><strong>BOT&nbsp;(Build-Operate-Transfer)<\/strong><\/a>&nbsp;model provides a strategic advantage.&nbsp;<\/p>\n\n<blockquote class=\"wp-block-quote is-style-nsw-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;The BOT model is our answer to the &#8216;uncertainty&#8217; factor&nbsp;\u2013&nbsp;<strong>Iryna<\/strong>&nbsp;explains.&nbsp;\u2013&nbsp;It allows our clients to build their own DNA within a team while we handle the local complexities.&nbsp;It\u2019s&nbsp;the&nbsp;safest&nbsp;bridge&nbsp;to&nbsp;full&nbsp;independence&#8221;&nbsp;\u2013&nbsp;she&nbsp;adds.&nbsp;<\/em><\/p><\/blockquote>\n\n<p><strong>\ud83d\udca1&nbsp;Advisory tip:<\/strong>&nbsp;Start by building a dedicated team within&nbsp;Sii&#8217;s&nbsp;structure. This allows you to test the market and cultural fit without upfront capital expenditure. After 18\u201336 months, you can transfer the entire operation, including&nbsp;<strong>IP<\/strong>&nbsp;(Intellectual Property), into your own corporate structure.&nbsp;<\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Sii enables European expansion | Build-Operate-Transfer project for Trackforce #SoftwareVendors\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7puyOos-Da8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Watch how to successfully expand into Europe and build a high-performing tech hub from scratch<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Take action<\/strong>&nbsp;<\/h3>\n\n<p>As the leader of&nbsp;Sii&nbsp;Ukraine,&nbsp;<strong>Iryna&nbsp;Seryvko<\/strong>&nbsp;acts as the primary point of contact for international companies looking to navigate this market. She and her team provide more than just resources; they act as an operational bridge, handling:&nbsp;<\/p>\n\n<ul class=\"wp-block-list is-style-checked\"><li><strong>Operational&nbsp;setup:<\/strong>&nbsp;from secure office spaces to local&nbsp;labor&nbsp;law compliance.&nbsp;<\/li>\n\n<li><strong>Growth &amp;&nbsp;scaling:<\/strong>&nbsp;leveraging&nbsp;deep roots in the Ukrainian tech ecosystem to source specialists.&nbsp;<\/li>\n\n<li><strong>Strategic&nbsp;transition:<\/strong>&nbsp;Ensuring a seamless handover when you are ready to&nbsp;operate&nbsp;independently.&nbsp;<\/li><\/ul>\n\n<p>Ukraine offers substantial opportunities for those who approach it with the right local&nbsp;expertise. To discuss your market entry strategy or learn more about the current business climate, you can reach out to Iryna&nbsp;Seryvko&nbsp;via&nbsp;the&nbsp;Sii&nbsp;Ukraine&nbsp;<a href=\"https:\/\/sii.ua\/en\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"nofollow\" >website<\/a>&nbsp;or directly via&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/iryna-seryvko-a5840b86\/\" target=\"_blank\" rel=\"noreferrer noopener\" rel=\"nofollow\" >Linkedin<\/a>.&nbsp;<\/p>\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"698\" src=\"https:\/\/sii.pl\/wp-content\/uploads\/2026\/02\/en-1024x698.png\" alt=\"\" class=\"wp-image-138524\" srcset=\"https:\/\/sii.pl\/wp-content\/uploads\/2026\/02\/en-1024x698.png 1024w, https:\/\/sii.pl\/wp-content\/uploads\/2026\/02\/en-400x273.png 400w, https:\/\/sii.pl\/wp-content\/uploads\/2026\/02\/en-768x524.png 768w, https:\/\/sii.pl\/wp-content\/uploads\/2026\/02\/en-600x409.png 600w, https:\/\/sii.pl\/wp-content\/uploads\/2026\/02\/en.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":131,"featured_media":138165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"tags":[6199],"class_list":["post-138158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-sii-ukraina-en"],"acf":[],"aioseo_notices":[],"featured_media_url":"https:\/\/sii.pl\/wp-content\/uploads\/2026\/02\/1920x840_cover-wwwIryna-v2-2.jpg","category_names":[],"_links":{"self":[{"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/posts\/138158"}],"collection":[{"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/users\/131"}],"replies":[{"embeddable":true,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/comments?post=138158"}],"version-history":[{"count":3,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/posts\/138158\/revisions"}],"predecessor-version":[{"id":138904,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/posts\/138158\/revisions\/138904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/media\/138165"}],"wp:attachment":[{"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/media?parent=138158"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/tags?post=138158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}