{"id":145014,"date":"2026-06-19T14:32:21","date_gmt":"2026-06-19T14:32:21","guid":{"rendered":"https:\/\/sii.pl\/?p=145014"},"modified":"2026-06-19T14:42:50","modified_gmt":"2026-06-19T14:42:50","slug":"how-does-ai-in-aem-improve-marketing-management","status":"publish","type":"post","link":"https:\/\/sii.pl\/en\/news-feed\/how-does-ai-in-aem-improve-marketing-management\/","title":{"rendered":"How does AI in AEM improve marketing management?"},"content":{"rendered":"<div class=\"wp-block-sii-nsw-container container container-3dcc2c0d-21c5-434c-bfd3-6d8d373f3ee1\"><style type=\"text\/css\">.container-3dcc2c0d-21c5-434c-bfd3-6d8d373f3ee1 {  }\n                         @media screen and (max-width: 991px) { .container-3dcc2c0d-21c5-434c-bfd3-6d8d373f3ee1 {  } }<\/style><p><strong>400% faster content preparation, 20 minutes instead of weeks of website revisions. The AI solutions introduced by Adobe across its products can significantly accelerate the publication of new content, boosting marketing efficiency. Which tools are worth paying attention to and how should they be used? Read the Sii expert article to make the most of Adobe Experience Manager.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Adobe Experience Manager \u2013 from CMS to a GenAI-powered Digital Experience Platform (DXP) <\/strong><\/h3>\n\n<p>Adobe Experience Manager (AEM) is a comprehensive content management system (CMS) and digital asset management (DAM) platform that enables the creation, editing, personalization, and delivery of consistent user experiences across multiple channels (websites, mobile apps, email, etc.).<\/p>\n\n<p>It is part of Adobe Experience Cloud and is primarily designed for medium and large organizations that need a scalable, integrated solution for managing digital customer experiences.<\/p>\n\n<p class=\"has-nsw-p-2-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-nswc-secondary-color\"><strong><em>Enhancing user experiences with GenAI in AEM Sites<\/em><\/strong><\/mark><\/p>\n\n<p>Today\u2019s pace of digital transformation poses a challenge for marketing teams: how to create vast amounts of personalized content without compromising quality or brand consistency.<\/p>\n\n<p>AEM Sites addresses these needs by integrating AI directly into content management and optimization processes, significantly increasing marketing team efficiency through:<\/p>\n\n<ul class=\"wp-block-list is-style-checked-gradient\"><li>Assisted or autonomous creation of experiences driven by user intent<\/li>\n\n<li>Automation of brand standards and compliance<\/li>\n\n<li>Continuous optimization of customer experience<\/li><\/ul>\n\n<p class=\"has-nsw-p-2-font-size\"><strong><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-nswc-secondary-color\">Which AEM tools help achieve these goals? <\/mark><\/em><\/strong><\/p>\n\n<ul class=\"wp-block-list is-style-checked-gradient\"><li><strong>Semantic Search <\/strong>\u2013 a search engine that \u201cunderstands\u201d user intent and context, delivering more relevant results<\/li>\n\n<li><strong>Content Advisor<\/strong> \u2013 a tool based on semantic search that recommends digital assets best suited to achieving a defined goal, based on existing resources and provided inputs<\/li><\/ul>\n\n<p class=\"has-nsw-p-2-font-size\"><strong><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-nswc-secondary-color\">How does Generate Variations tailor content to the audience? <\/mark><\/em><\/strong><\/p>\n\n<p>It enables lightning-fast creation of content variants based on short prompts or existing text. Key benefits include:<\/p>\n\n<ul class=\"wp-block-list is-style-checked-gradient\"><li>Campaign scaling \u2013 create dozens of versions of headlines, calls-to-action (CTAs), or product descriptions in seconds<\/li>\n\n<li>Channel optimization \u2013 AI adjusts tone and length for specific channels (e.g., social media, email, landing pages)<\/li>\n\n<li>Personalization (A\/B testing i Multivariant Testing) \u2013 generate alternative versions to test what resonates best with different target groups and present content in a personalized way<\/li>\n\n<li>Brand consistency \u2013 AI guidelines maintain a consistent tone of voice, eliminating the risk of inconsistent messaging<\/li><\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>GenAI that ensures brand consistency <\/strong><\/h3>\n\n<p class=\"has-nsw-p-2-font-size\"><strong><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-nswc-secondary-color\">AEM Sites Optimizer <\/mark><\/em><\/strong><\/p>\n\n<p>A site performance audit analyzes structure and content, while AI identifies issues negatively impacting user experience, such as:<\/p>\n\n<ul class=\"wp-block-list is-style-checked-gradient\"><li>SEO &amp; metadata \u2013 automatically scans content for keywords and readability, suggesting meta tags and descriptions that improve search visibility. Moreover, it can fix issues such as broken references to your website from other platforms and assess how your site performs compared to competitors. Everything is done automatically, without involving the development team, and most importantly\u2026 with just one click!<\/li>\n\n<li>Real-time performance insights \u2013 identifies slow-loading components and provides recommendations to improve performance and brand compliance (e.g., component changes, content size reduction, better asset management)<\/li><\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Digital Asset Management \u2013 efficient asset handling <\/strong><\/h3>\n\n<p>One of AEM\u2019s modules is an integrated DAM (Digital Asset Manager), which enables the organization and management of large volumes of digital assets, including images, videos, audio, documents, and other files. With the use of extensions, it is possible to render 3D models or work directly with source files, such as Photoshop files. This is particularly valuable because a content author can request changes from the creative team for an asset that is already being used in multiple places on the website. Thanks to integration between AEM Assets and Adobe Creative Cloud tools, a creative professional can implement changes that are immediately reflected on the website, significantly accelerating the content supply chain and reducing time-to-market.<\/p>\n\n<p>With Adobe Dynamic Media, you can:<\/p>\n\n<ul class=\"wp-block-list is-style-checked-gradient\"><li>manipulate digital assets \u2018on the fly\u2019 (like an API-based Photoshop), enabling real-time transformation of images or videos. An additional benefit is that asset variants are not stored on your AEM instances but are instead distributed across CDN (Content Delivery Network) servers within Adobe Dynamic Media infrastructure. The added value lies in reduced disk space usage and faster delivery from edge servers located closest to the source of the asset request<\/li>\n\n<li>personalize content for users or audience segments based on various criteria<\/li><\/ul>\n\n<p>DAM can be easily integrated with Adobe Creative tools such as Photoshop or InDesign. External agencies can also be included in the creative process, collaborating with marketing teams using a shared repository of digital assets, including integrations like Dropbox.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Smart Tagging \u2013 find what you need faster <\/strong><\/h3>\n\n<p>AI automatically analyzes file content and assigns relevant keywords (tags). As a result, assets are instantly searchable without manual intervention.<\/p>\n\n<p>Key benefits:<\/p>\n\n<ul class=\"wp-block-list is-style-checked-gradient\"><li>Instant search \u2013 quickly locate assets such as \u201cmountain views\u201d or \u201cperson using a laptop\u201d<\/li>\n\n<li>High precision \u2013 Adobe Sensei(AI) recognizes not only objects but also visual attributes and broader scene context<\/li>\n\n<li>Data consistency \u2013 eliminates human error and inconsistencies in naming conventions<\/li><\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Centralized metadata management <\/strong><\/h3>\n\n<p>Enables organizing, controlling, and automating information about digital assets (images, video, documents) across the entire organization, making it easier to search and reuse marketing content.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>AI Assistant <\/strong><\/h3>\n\n<p>What if you have questions or run into problems? In an AEM Author instance and Adobe Cloud Manager, the AI Assistant is there to support you in:<\/p>\n\n<ul class=\"wp-block-list is-style-checked-gradient\"><li>Troubleshooting \u2013 analyzes reported problems and suggests possible causes and next diagnostic steps<\/li>\n\n<li>Guidance and best practices for AEM functionalities<\/li>\n\n<li>Quick answers without searching documentation<\/li>\n\n<li>Support tickets \u2013 automatically creates tickets with conversation context for complex issues<\/li><\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Why use AI in tools like AEM? <\/strong><\/h3>\n\n<p>Leveraging AI in tools such as Adobe Experience Manager significantly improves marketing efficiency and content management. AI helps automate time-consuming processes like tagging, personalization, and content optimization. Through real-time data analysis, content can be better tailored to user needs, increasing engagement and conversion rates.<\/p>\n\n<p>AI in AEM also supports teams in making better decisions, accelerates time-to-market, and enables scaling activities without sacrificing quality. As a result, companies can operate faster and more efficiently while delivering consistent, personalized experiences across all channels.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Sii \u2013 your partner in optimizing and implementing Adobe tools <\/strong><\/h3>\n\n<p>Modern platforms are all about performance, automation, and service-based architecture. For organizations already investing in tools like AEM, this is a great moment to consider the next steps toward a future powered by AI.<\/p>\n\n<p>Do you have questions about the implementation, migration, integration, or optimization of Adobe Experience Manager? As an Adobe Solution Silver Partner, Sii Poland supports companies in the development and modernization of AEM.<\/p><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":136,"featured_media":145006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"tags":[5742,1407],"class_list":["post-145014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-artificial-intelligence","tag-e-commerce"],"acf":[],"aioseo_notices":[],"featured_media_url":"https:\/\/sii.pl\/wp-content\/uploads\/2026\/06\/1920x740_CC-DXP_-Artykul-AI-in-marketing_myslinski.jpg","category_names":[],"_links":{"self":[{"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/posts\/145014"}],"collection":[{"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/users\/136"}],"replies":[{"embeddable":true,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/comments?post=145014"}],"version-history":[{"count":3,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/posts\/145014\/revisions"}],"predecessor-version":[{"id":145025,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/posts\/145014\/revisions\/145025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/media\/145006"}],"wp:attachment":[{"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/media?parent=145014"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sii.pl\/en\/wp-json\/wp\/v2\/tags?post=145014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}