{"id":59846,"date":"2022-05-16T08:44:05","date_gmt":"2022-05-16T08:44:05","guid":{"rendered":"https:\/\/sii.pl\/?p=59846"},"modified":"2023-09-15T10:53:52","modified_gmt":"2023-09-15T10:53:52","slug":"excellent-customer-experience-makes-consumers-convert-more-often-learn-how-to-improve-your-sales-with-adobe-experience-manager","status":"publish","type":"post","link":"https:\/\/sii.pl\/en\/news-feed\/excellent-customer-experience-makes-consumers-convert-more-often-learn-how-to-improve-your-sales-with-adobe-experience-manager\/","title":{"rendered":"Excellent Customer Experience makes consumers convert more often – learn how to improve your sales with Adobe Experience Manager"},"content":{"rendered":"

The dynamically changing reality drives the need for improvements and the ongoing technological revolution favors the growth of the e-commerce industry. Companies are constantly looking for solutions that would maximize the user experience.  Using digital sources such as documents, images, infographics, videos, and applications is an effective way to achieve this goal, which in turn is leading to stronger brand-customer relationships. However, optimizing the Customer Experience is not that simple. Providing users with relevant and personalized content at every stage and across multiple channels requires robust and multi-faceted digital solutions.<\/strong><\/p>\n\n

Among modern technologies supporting e-commerce-type businesses, there is Adobe Experience Manager. Sii Poland experts tell us what AEM (Adobe Experience Manager) is and why it is the preferred CMS platform for companies that are constantly developing.<\/p>\n\n

The challenges of the modern e-commerce world<\/strong><\/h2>\n\n

According to The US Customer Experience Index 2021<\/a> report published by Forrester Research, global brands are showing a clear trend of transformation towards Customer Experience. Some of the most successful brands are proving that a strong customer experience is a better discriminator during a purchase decision than a product or price.<\/p>\n\n

Although the public health crisis accelerated consumers’ shift to digital technologies, these behavioral changes were already evident before the pandemic hit and will last longer than it. Consumers are more willing to use modern technology in a variety of areas, from retail through banking to healthcare.<\/p>\n\n

Many companies face the challenge of understanding their customers’ needs and creating a unique experience that allows them to connect with their customers on an emotional level. So how to meet the challenges faced by companies whose business is based on online sales?<\/p>\n\n

Sii helps e-commerce business<\/strong><\/h2>\n\n

Today, users shopping online expect an efficient and intuitive user experience. The shopping process needs to be simple and effective. Buyers want to be able to choose the method of payment, type of delivery, or the date of return. They are willing to use new ways of building relationships with brands, such as loyalty programs, dedicated promotions, or discounts offered based on previous purchases.<\/p>\n\n

\u2013  When developing solutions for our clients from the e-commerce industry, we always try to offer them a solution that centralizes marketing processes and makes them easier to manage – says Marcin Koz\u0142owski, E-commerce Competency Center Director at Sii Poland<\/strong>. As a partner of Adobe and the largest provider of technology consulting and digital transformation services in Poland, Sii offers a number of possibilities to companies whose business is based on e-commerce. Thanks to the experience, which we have gained during 15 years of conducting numerous implementations, our experts propose solutions, which really translate into the improvement of sales. For companies interested in developing in the area of online sales, we offer Adobe Experience Cloud and its dedicated components such as Adobe Experience Manager, which allow for centralization of marketing processes and optimization of costs – adds Marcin Koz\u0142owski<\/strong>.<\/p>\n\n

\"\"<\/a><\/figure>\n\n
<\/div>\n\n

One of the examples of the challenges that our specialists had to face was the implementation of a flagship product to the e-commerce system<\/strong><\/a> based on Adobe Experience Manager in only 13 days. Sii developers, while implementing the product for the global leader in consumer electronics<\/strong>, faced such challenges as:<\/p>\n\n