Possible location
  • Warsaw

We are looking for an excellent manager to create competitive advantages for Polonia Warszawa by leading revenue and profit growth while supporting the club’s financial sustainability.

If you have experience in sales and marketing, you love Polonia Warszawa football club, and you share Polonia's core values – join us!

Your role

  • Manage the sales & marketing department, in order to produce the desired results
    • Build multiple channels of communication and marketing strategy to grow the revenue and increase profits, expanding our customer base for sponsoring, advertising, ticket selling, merchandizing, academy & gastronomy.
    • Manage the unit budget and finance. Negotiate with suppliers and vendors to acquire the most cost-effective products & services.
    • Manage sales & marketing department procedures, checklists & dashboards to monitor KPI.
    • Manage CRM database – take care of proper segmentation, data quality, and the increased number of contacts.
    • Solve everyday problems, troubleshoot (ideally anticipate problems and risks before they occur).
  • Drive sponsors, advertisers & partners acquisition
    • Elaborate persuasive presentations & creative sponsorship & advertising proposals to obtain new sponsors & advertisers for the club. Contact potential clients through cold calls and emails. Explain what we can offer, providing specific advertising benefits and return on investment numbers. Successfully negotiate and win sponsorships & advertising deals.
    • Build and sustain long-lasting relationships with existing and potential sponsors, Polonia Warszawa partners, VIPs & important influencers. Develop close relationships with prospects & customers decision makers (CEO & CMO), advertising & media agencies. Manage day-to-day needs of VIPs & sponsors.
    • Manage match day experience in VIP tribune ensuring proper catering & hospitality services at affordable cost.
    • Oversee sponsor contracts, invoicing, and accounts receivable & develop processes to ensure execution and payment collections. Process all correspondence and paperwork related to sponsors & advertisers.
  • Drive Ticket selling
    • Increase the number of tickets sold (matchday & season tickets). Maximize frequency & stadium seats utilization. Oversee all ticket selling in each tribune: season tickets, Premium/VIP, single matches, and free tickets.
    • Implement & manage efficient ticket sales promotion campaigns.
    • Ensure good services for all email and telephone booking inquiries, support visitors in booking tickets online, both in the stadium and over the phone, and always provide efficient customer service at an affordable cost.
  • Drive Polonia Warszawa’s apparel/gadget/merchandising selling
    • Build attractive apparel & gadgets offer. Sell the merchandising to Polonia Warszawa’s fans & kids from our academy. Increase revenue & profits and maximize customers’ satisfaction.
    • Manage products: Lead the design/development process from briefs/ideas/requirements to product build, RFP to suppliers, orders & selling. Manage relationships with product suppliers, and sign contracts while ensuring the best-purchasing terms and conditions. Take responsibility for defining product prices. Develop a pricing strategy that maximizes revenue & profits growth.
    • Manage selling via our Polonia Warszawa website/e-commerce tool + physical selling to our fans & academy members in K6. Create a comfortable shopping experience for Polonia’s customers. Ensure products are presented in the most appealing way.
    • Develop our marketing strategy and promotion plans for merchandising. Manage online marketing activities, including advertising campaigns, various promotions, photographic sessions, video production, graphics designs, and social media communication.
    • Logistics – in the right place and on time. Plan order delivery, track completion, and arrange transport of goods to clients. Optimize warehouse management. Supervise stock inventory.
    • Assure efficient customer service (emails, phones, store) & maximize customers’ satisfaction. Resolve customer complaints. Build positive relations with Polonia Warszawa’s fans. Obtain feedback from them regularly, as well as interesting ideas or improvement propositions.
  • Polonia Warszawa Communication Lead
    • Build and publish content that defends club interest and club core values, according to Club’s president's vision & expectations.
    • Handle public relations, information output, and media requests. Plan & deliver social media campaigns & advertising efforts. Ensure Polonia Warszawa has an excellent and effective online & offline promotion of its home matches in our stadium/K6 to increase ticket selling & frequency in our stadium.
    • Manage Polonia Warszawa communication: website content, news, interviews, social media, procedures, checklist (for match promotion). Build mutually beneficial relationships between Polonia Warszawa and our audience.
    • Manage communication & promotion plan/schedule/procedures/checklist.
    • Manage & develop social media profiles (Facebook, Twitter, YouTube, LinkedIn, Instagram) & content, seek to increase the number of followers on our social media.
    • Increase the number of CRM contacts, and manage proper CRM database segmentation & marketing automation. Run mass mailings and newsletter campaigns.
    • Manage fan community. Manage fans' requests, call center, emails, telephone, and physical meetings in K6. Strengthen fans' engagement. Build a positive relationship with Polonia Warszawa’s fans but also be strict with fans when they don’t respect our rules, are against the club’s interest, or behave against our core values.
    • Manage & develop relations with media & journalists. Obtain Media Patrons. Organize Press Releases and Press conferences.
    • Resolve problems when they occur. Manage crisis communication when needed.
    • Promote personal brand of Polonia Warszawa President and Polonia`s strategic sponsors like Sii Poland.
    • Deliver presentations, brochures, and catalogs to attract new fans, new sponsors, or new players.
    • Manage cooperation with the graphics team and video team. Drive preparation of materials with the graphics and video departments including advertising campaigns, various promotions, and photo sessions. Manage our marketing content warehouse (film shooting & pictures) with efficient search engines.
    • Support the organization of match days at Polonia Warszawa stadium.
    • Operate the ticket system and support the sale of tickets/passes stationary to fans.
    • Promote the second Polonia Warszawa team & our academy – publish content and create promotional materials.
    • Support the Administration Department in ensuring the continuity of the club's office (including registration and management of correspondence; providing good quality documents, and assistance in organizing and conducting meetings).
    • Promote the Czarna Koszula club bar – publication of content, creation of promotional materials.
  • Manage Polonia Warszawa TV & match transmission
    • When match transmissions are done by external media companies (TVP Sport, WP Pilot, Canal+), sell advertisements in the stadium.
    • When Polonia Warszawa delivers match transmission, manage all production activities and operations for Polonia Warszawa TV station. Assure good quality & performance of production activities. Optimize costs (people, equipment, servers). Invite interesting guests & provide pre & post matches interviews. Promote and grow Polonia Warszawa TV business. Increase the number of people who buy transmissions. Increase profits and maximize Polonia TV customers’ satisfaction.
  • HR / People Management
    • Hire, train & manage subordinates.
    • Establish a remuneration policy & bonus system.
    • Lead, coach, mentor, motivate, guide & evaluate subordinates’ attitude, engagement & performance.
    • Ensure an effective subordinates appraisal process takes place. Dismiss low performers & people with a bad attitude.
    • Create a positive working environment that promotes great performance and positive values & maintain a fun & pleasant atmosphere in the team.
    • Resolve conflicts between subordinates and with other departments in Sii & Polonia Warszawa when they occur.
  • Build positive Collaboration with other Polonia Warszawa & Sii departments & units
    • Support other Polonia Warszawa departments like finance & administration, sports department, academy, and Czarna Koszula bar.
    • Establish efficient collaboration with Sii departments like marketing & communication, events, procurement, or Internal IT.
    • Help other colleagues and other units to perform at work & solve problems.
    • Contribute to building a positive atmosphere at work.

Your skills
  • Proven experience working as Business Developer or a Sales Representative.
  • Sound knowledge of sales & marketing principles and techniques.
  • Excellent selling/business development & marketing skills. Commercial awareness. Strong negotiation skills.
  • Crazy ambition, huge motivation, and a fighting spirit.
  • Hands-on ability to walk, stand, and occasionally carry heavy items in a fast-paced, stressful environment.
  • Ability to recruit good, smart, and nice people.
  • Good financial management awareness & skills.
  • Ability to work in a fast-paced environment. Ability to stand for extended periods. Willingness to work during peak hours, including nights & weekends.
  • Remain calm in stressful situations. Excellent problem-solving and conflict management abilities. Be able to work with diverse personalities (fans) and diffuse tense situations.
  • Excellent interpersonal skills. Charisma, positive energy, can-do attitude, and enthusiasm. Make contacts & friends easily. Build naturally trust & credibility, displaying professionalism and a positive attitude. Help other colleagues from other departments (sport, gastronomy, finance, administration, merchandising, stadium) when needed.
  • A person who knows how to be firm, tough & strict, when necessary, with certain supporters or fans who do not respect the interests or the core values of the club. Someone who is not afraid of receiving criticism, not scared to have haters among fans when defending the club’s interests. Remain calm in stressful situations. Excellent problem-solving and conflict management abilities. Able to work with diverse personalities and diffuse tense situations. Decisiveness.
  • Strong project management & organizational skills. Deliver on time, on budget & on quality with proper attention to detail. Effective time management skills and the ability to multitask. Ability to prioritize tasks and work to be done. Effective time management. Excellent organizational skills. Attention to detail.
  • Excellent verbal and written communication skills including the ability to write effective communication & marketing content and correspondence. Expressing one's opinion precisely.
  • Ability to effectively present information in one-on-one situations and make formal presentations to corporate and professional groups.
  • Preferably previous experience in an advertising, event, media company, or a marketing agency
  • Master’s degree
  • Love Polonia Warszawa football club & share Polonia core values.

Job no. 220909-RXYJS

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