Summary
Key results
More efficient management of content and products across multiple markets
A scalable Umbraco platform hosted on Azure, ready for further growth
Digital platform ready for international expansion
The Blatchford corporate website plays a key role in brand communication and content management across multiple markets. As the company expanded, it needed a solution that would make it possible to present advanced products consistently while also adapting content to local conditions and the specific requirements of individual countries. It was also important to simplify the work of teams responsible for content and website structure without increasing operational complexity.
The previous solution did not support effective platform scaling or quick content adaptation for different markets. Blatchford therefore needed a new website architecture that would be easy to maintain, flexible to expand, and ready to support further business growth.
Blatchford engaged Sii Poland for the project because of the company’s experience in complex multisite implementations, its knowledge of CMS technologies, and its ability to quickly strengthen the client’s team with the competencies needed to carry out the redesign efficiently.
Scalable architecture of the Blatchford website for multiple markets
Sii Poland rebuilt the Blatchford corporate website, creating a modern online platform designed to support multiple markets at the same time. The Sii team combined expertise related to the user-facing layer of the website and Umbraco, selected the right technologies, implemented proven best practices, and designed reusable components that speed up content creation and localization.
The scope of work included:
- Redesigning the corporate website for multiple country markets
- Implementing Umbraco best practices supporting maintainability and future development
- Recommending optimal technologies and implementation solutions
- Designing reusable website components
- Preparing the platform for hosting on Microsoft Azure
As a result, Blatchford gained solid technological foundations that support both current communication needs and future business changes.
A strong digital foundation for Blatchford’s global growth
Thanks to the cooperation with Sii Poland, Blatchford gained a modern digital platform aligned with current web standards, adapted to mobile devices, and optimized for search engines. The website became a consistent point of brand communication across multiple markets and an effective tool for presenting the product offering.
The Umbraco-based architecture improved day-to-day content and product management for international teams. Reusable components reduced the time needed to create and adapt pages, while the Azure-hosted environment ensured scalability and readiness for further business growth.
Key results
- Modern Blatchford corporate website adapted to multiple markets
- Responsive platform aligned with current web standards
- Improved SEO visibility
- Easier content and product management across markets
- Reusable components supporting faster page creation
- Scalable Microsoft Azure-hosted solution
- The project was delivered on schedule and within budget