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Sii Poland

SII UKRAINE

SII SWEDEN

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Improving the B2B customer experience through migration to Adobe Commerce

Delivering a better B2B buying experience

The client operates in industries where quick access to the right part, accurate product information, and a reliable purchasing process are critical for customers. Serving the automotive, marine, rail, and industrial markets in more than 80 countries, the company relies on its B2B e-commerce platform as a strategic sales channel. The platform needed to support efficient product search, seamless ordering, and secure transactions.

The company wanted to further develop its online sales channel by introducing new capabilities that address the real needs of the aftermarket while improving the overall customer experience. An important objective was also to upgrade to the latest version of the platform to meet current security and support standards.

The client needed a sales platform that would make it easier for customers to find the right parts, simplify the purchasing journey, and provide a secure ordering process. To achieve these goals, the company partnered with Sii Poland, an experienced Adobe Commerce and B2B e-commerce implementation partner.

Migrating to Adobe Commerce and enhancing the purchasing journey

Sii Poland was responsible for migrating the existing e-commerce platform to Adobe Commerce while expanding its B2B capabilities. The project focused on building a modern, secure, and fully integrated environment that better supports both customers and internal sales teams.

Adobe Commerce specialists from Sii worked closely with the client's team on the migration, system integrations, functional enhancements, and ongoing platform development. Beyond the technology upgrade, the project also improved key stages of the customer journey, including user registration, payments, and product search.

The scope of work included:

  • Migrating the existing e-commerce platform to Adobe Commerce
  • Upgrading to the latest platform version to meet current security standards
  • Integrating the platform with ERP, CRM, payment, delivery, and logistics systems
  • Modernizing key platform functionalities
  • Improving user registration and payment processes
  • Ensuring business continuity through secure data migration
  • Implementing vehicle registration number search to help customers quickly find compatible parts
  • Providing ongoing maintenance, development, and optimization after the migration

As a result, the client gained a platform that delivers a smoother purchasing experience, supports customer self-service, and enables efficient data exchange across business systems.

A modern B2B platform ready for continued growth

Working with Sii Poland allowed the client to modernize its primary B2B sales channel and align it with current technology and security standards. Adobe Commerce became a reliable platform for managing customers, orders, and sales data.

The biggest improvement was in the day-to-day buying experience. Customers can now find the right parts more quickly, including by searching with a vehicle registration number. This simplifies the purchasing journey and helps users move more efficiently from product search to order placement.

The new platform also improves the daily work of internal teams. Better system integration, a streamlined purchasing process, and enhanced self-service capabilities allow employees to focus more on customer support and sales development.

In addition, the migration established a solid foundation for future growth. The platform is fully integrated with the client's core business systems, easier to maintain, and ready for further optimization as part of a long-term partnership with Sii Poland.

"To deliver this transformation, we needed a team that could handle the pace, complexity, and scale of the project. As an Adobe partner, Sii Polska brought deep Adobe Commerce and B2B e-commerce expertise, helping us redesign both the customer buying experience and the sales process, not just implement a new platform." – Krystian Poltrok, Director of IT 

Key results

  • Modern B2B e-commerce platform based on Adobe Commerce Cloud
  • Simplified purchasing process for end customers
  • Vehicle registration number search for faster part identification
  • Integration with ERP, CRM, payment, delivery, and logistics systems
  • Platform aligned with current security standards
  • Lower maintenance costs for the e-commerce environment
  • Business continuity maintained throughout the data migration
  • Solid foundation for the continued growth and optimization of B2B sales

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