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Sii Poland

SII UKRAINE

SII SWEDEN

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Automated asset management for retail distribution through Adobe Experience Manager Assets

Growing content distribution demands across retail channels

In food distribution and specialized retail, marketing and product materials must quickly reach multiple customer touchpoints, including stores, cash registers, external advertising agencies, sales partners, and delivery platforms. For a group operating more than 4,900 stores across Portugal, Poland, and Colombia, this meant managing a large volume of documents in a consistent, scalable, and as automated a way as possible.

The existing approach to handling materials relied on manual processes or inconsistent document exchange mechanisms. This made cooperation with advertising agencies more difficult and limited efficient asset sharing across additional sales channels. Each new integration or distribution channel could increase operational workload and the risk of an inconsistent document flow.

The client needed a solution based on Adobe Experience Manager Assets that would help organize digital asset management, prepare processes for automation, and simplify cooperation with external partners, including advertising agencies and providers such as Glovo.

Sii Poland was engaged as a technology partner with Adobe expertise and the competencies required to assess the existing infrastructure, prepare administrative recommendations, and validate possible integration scenarios.

From asset repository assessment to integration roadmap

Sii Poland supported the client in defining how Adobe Experience Manager Assets could be configured and administered to automate document management and improve cooperation with external partners. The project included infrastructure analysis, platform configuration recommendations, and preparation of a proof of concept for integration with Glovo.

The scope of work included:

  • Preparing recommendations for Adobe Experience Manager Assets administration
  • Analyzing the existing infrastructure and advising on cloud solution configuration
  • Developing a proof of concept for integration with Glovo
  • Identifying possible directions for further integrations, including connecting the digital asset management system with enterprise resource planning systems
  • Defining the basis for a more automated model of document distribution to sales channels and external partners

As a result, the client gained a practical view of how Adobe Experience Manager Assets could support automated document management, integration with external platforms, and future connection of the asset repository with the broader enterprise systems ecosystem.

A structured model for scalable asset distribution

Sii Poland’s support helped the client move from fragmented and partly manual asset handling to a structured model capable of supporting multiple distribution points, including stores, cash registers, advertising agencies, and external partners. Adobe Experience Manager Assets became the foundation for centralizing marketing and product assets and preparing them for further automation.

The proof of concept for integration with Glovo showed how the client could connect the asset repository with external platforms and reduce manual document handling in partner cooperation. Recommendations for further integrations with digital asset management and enterprise resource planning systems outlined a scalable development path for processes in an organization operating across multiple markets and supporting thousands of stores.

Key results

  • Prepared automation model for document management across multiple retail distribution channels
  • Administrative recommendations for Adobe Experience Manager Assets
  • Assessment of the existing infrastructure for cloud solution configuration
  • Proof of concept for Adobe Experience Manager Assets integration with Glovo
  • Defined direction for further integrations with digital asset management and enterprise resource planning systems
  • Better foundation for cooperation with external advertising agencies
  • Ability to further scale asset distribution across a network of more than 4,900 stores in 3 countries

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