Summary
Key results
Predictable delivery model for global marketing campaigns
Improved website performance and availability across multiple markets
A consistent approach to managing global websites
The client runs global marketing activities for multiple brands, requiring frequent website updates, new campaign launches, and content adaptations for local markets and brand guidelines.
So far, website development had been carried out in parallel across several content management systems, including Umbraco, Starterkit, and Shopify, which increased the complexity of maintenance and website migrations. Each new marketing initiative required frontend changes, style adjustments, and, in some cases, migration to newer solutions. A fragmented operating model with multiple initiatives running in parallel made it difficult to scale activities and maintain a consistent quality standard.
To streamline the development of its web ecosystem and enable efficient rollout of changes across multiple markets, the client partnered with Sii Polska, leveraging its expertise in e-commerce and CMS platforms, frontend development, headless architectures, and integrations with business systems.
Dedicated team supporting website development and migrations
The goal was to establish a predictable and scalable model for website development and maintenance that would enable fast responses to marketing and local market needs.
Sii Polska built a nine-person team of specialists responsible for the development, migration, and maintenance of frontend layers and CMS platforms. The experts worked in parallel on multiple smaller projects commissioned by the client, ensuring delivery continuity and technological consistency.
The scope of work included:
- Analyzing business requirements and translating them into website architecture changes
- Developing and maintaining frontend solutions based on React
- Migrating websites between Umbraco, Starterkit, and Shopify
- Implementing new marketing campaigns in line with brand guidelines
- Customizing and extending React components to support additional functionality
- Performing quality assurance testing and deployment verification
- Introducing modern architectures based on Next.js, Gatsby.js, and headless CMS solutions
As a result, the organization gained a structured model for website development, consistent frontend standards, and an environment ready for further growth.
Faster campaign launches and more reliable websites across markets
The client gained a structured model for website development and maintenance, enabling efficient rollout of campaign-related changes across different markets. Teams responsible for brand communications can publish new content and website updates faster while maintaining visual consistency and compliance with brand guidelines.
The modernization of the web environment also translated into improved website performance and stability. Faster page load times, better availability, and improved SEO metrics support digital marketing effectiveness and enhance the user experience.
Thanks to a structured approach to website development, the organization can run multiple marketing initiatives in parallel without risking a drop in quality or issues with maintaining a consistent website architecture.
Key results
- Predictable and scalable model for managing global websites
- Consistent technology standards across multiple brands and markets
- Parallel campaign delivery without compromising quality
- Web environment ready for future development and migrations