How to improve B2B e-commerce and customer service on a global scale

When we think of e-commerce, retail is often the first thing that comes to mind. However, for many B2B organizations, an e-commerce platform is one of the most important customer touchpoints and a strategic sales channel. Its quality directly impacts how quickly customers can find the products they need, place orders, and access critical information. Discover how Sii helped NRF enhance its B2B customer experience, simplify the purchasing journey, and prepare its e-commerce platform for future growth through a migration to Adobe Commerce.

NRF, a global manufacturer and supplier of cooling solutions and aftermarket parts for the automotive, marine, railway, and industrial sectors, serves customers in more than 80 countries worldwide. To meet growing customer expectations and support its ongoing business growth, the company decided to modernize its B2B e-commerce platform. The goal was not only to enhance the B2B customer experience and streamline the purchasing journey, but also to improve platform security, strengthen integrations with key business systems, and establish a solid foundation for future online sales growth.

How Sii supported NRF

As part of the project, Sii experts migrated the existing platform to Adobe Commerce, ensuring business continuity and secure data transfer throughout the process. The solution was integrated with key enterprise systems, including ERP, CRM, payment, and logistics platforms. The team also improved user registration and payment processes and implemented a vehicle registration number-based parts search functionality. As a result, the platform became more intuitive for users and better equipped to support future business needs.

“Today’s B2B customers expect the same convenient purchasing experiences as B2C customers. Together with NRF, we built a platform that meets those expectations while supporting the company’s global growth ambitions.” – Marcin Kozłowski, CC E-commerce & DXP Director at Sii

Results for customers and the business

The new platform enables customers to find the right products faster and move through the purchasing process more efficiently. At the same time, NRF gained a modern and stable e-commerce environment that supports customer service on a global scale and improves operational efficiency.

Key benefits:

• Modern B2B e-commerce platform
• Faster product search
• Simplified purchasing journey
• Enhanced security
• Improved system and data integration
• Future-ready environment for continued growth

WATCH THE PROJECT STORY

Learn how the Adobe Commerce migration was delivered and what benefits it brought to NRF and its customers worldwide.