Agile Marketing with SAFe®

COURSE OBJECTIVES

To perform the role of a SAFe® Marketing leader, you should be able to:

• Be more responsive to the shifting demands of the market (deliver impactful marketing faster)
• Be able to quickly adjust marketing tactics based on market feedback, in a seamless, streamlined manner, not through fire-drills
• Make the workload more sustainable by helping manage the balance of planned and interrupt-driven work through a “Work in Process Diet” and learning to say “No” or “Not Now”
• Switch to “continuously delivering value” rather than “big infrequent launches”
• Make it easy for marketers to work across marketing/inside sales siloes/disciplines
• Empower marketers to make more decisions, be less dependent on managers, and bring back the creativity and joy of marketing

AUDIENCE

This course is designed for marketing leaders and influencers who can guide the decision to adopt SAFe® and Agile Marketing within their organization or program. Examples include:

• Executives and Leaders, Managers, Directors, CIOs, and VPs
• Program and Project Managers
• Product and Product Line Management
• Portfolio Managers, PMO, and Process Leads

PREREQUISITES

All stakeholders in a Lean-Agile transformation are welcome to attend the course, regardless of experience.

TOPICS COVERED

• Why marketing organizations need Agile
• How to structure an Agile marketing team
• The four ways marketing can integrate with the ART
• How to specialize the principles and practices for marketing

TRAINING TIME

Trainings are held from 9.00-17.00 (GMT+1) during this time there are breaks scheduled according to the arrangements of the Trainer -> the information applies to the dates which are available below on the website.

For organized groups (min. 6-8 people) the training dates are set individually for the client, both online and stationary, depending on the needs.