Why take this course
In today’s fast-moving digital world, success depends on the ability to quickly respond to market and customer needs. This course introduces a modern approach to product management in a Lean-Agile environment. You’ll learn to apply Design Thinking, create product strategies, and deliver value effectively—regardless of your organization’s scale.
What you’ll learn
- Apply Design Thinking in product development
- Analyze market needs, conduct segmentation, and perform competitor research
- Manage the economics of value streams – from pricing to licensing models
- Design with empathy – understanding users as the foundation of successful products
- Create and implement product strategy and vision
- Build and maintain product roadmaps
- Deliver value within the SAFe® framework
- Drive innovation within value streams
Who is this course for
- Product Management teams
- Product Owners, project managers, and product marketing managers
- Business Owners, business analysts, and product leaders
- Vice Presidents of Product Management
- UX/CX (User Experience / Customer Experience) specialists
- Architects, subject matter experts, and business unit managers
Topics covered
- Analyzing your Role as a Product Manager in the Lean Enterprise
- Continuously Exploring Markets and Users
- Driving Strategy with Market Segmentation
- Using Empathy to Drive Design
- Defining Product Strategy and Vision
- Creating Roadmaps to Build Solutions
- Delivering Value
- Managing Value Stream Economics
- Creating Innovation in the Value Stream
Prerequisites
This course is open to anyone involved in a Lean-Agile transformation, regardless of experience. However, the following prerequisites are strongly recommended:
- Familiarity with Agile principles and practices, and participation in at least one prior SAFe course
- Experience in product or solution management is highly recommended
