Why take this course
Traditional marketing struggles to keep pace with today’s fast-changing business environment. This course will equip you with the tools and mindset to adopt Agile Marketing within the Scaled Agile Framework®. You’ll learn how to continuously deliver value, break down silos, and empower teams to act with creativity and speed.
What you’ll learn
- How to respond faster to shifting market demands and deliver impactful marketing more quickly
- How to seamlessly adjust tactics based on feedback without chaos or fire drills
- How to balance planned and unplanned work through sustainable workload management
- How to move from “big launches” to a model of continuously delivering value
- How to enable collaboration across marketing, sales, and other disciplines
- How to empower marketers to make decisions independently, bringing back creativity and joy to the work
Certificate & Exam
Upon completion, you will receive a personalized certificate confirming your Agile Marketing leadership skills and ability to apply SAFe® in marketing contexts. There is no final exam – active participation in the sessions is sufficient to receive your certificate.
Who is this course for
- Marketing leaders and influencers driving Agile adoption within their organizations, including:
- Executives and Leaders: Managers, Directors, CIOs, and VPs
- Program and Project Managers
- Product and Product Line Managers
- Portfolio Managers, PMO members, and Process Leaders
Topics covered
- Why marketing organizations need Agile
- How to structure an Agile marketing team
- The four ways marketing can integrate with the ART
- How to specialize the principles and practices for marketing
Prerequisites
All stakeholders in a Lean-Agile transformation are welcome to attend the course, regardless of experience.
