Agile Marketing with SAFe® [EN]

Why take this course

Traditional marketing struggles to keep pace with today’s fast-changing business environment. This course will equip you with the tools and mindset to adopt Agile Marketing within the Scaled Agile Framework®. You’ll learn how to continuously deliver value, break down silos, and empower teams to act with creativity and speed.

What you’ll learn

• How to respond faster to shifting market demands and deliver impactful marketing more quickly
• How to seamlessly adjust tactics based on feedback without chaos or fire drills
• How to balance planned and unplanned work through sustainable workload management
• How to move from “big launches” to a model of continuously delivering value
• How to enable collaboration across marketing, sales, and other disciplines
• How to empower marketers to make decisions independently, bringing back creativity and joy to the work

Certificate & Exam

Upon completion, you will receive a personalized certificate confirming your Agile Marketing leadership skills and ability to apply SAFe® in marketing contexts. There is no final exam – active participation in the sessions is sufficient to receive your certificate.

Who is this course for

• Marketing leaders and influencers driving Agile adoption within their organizations, including:
• Executives and Leaders: Managers, Directors, CIOs, and VPs
• Program and Project Managers
• Product and Product Line Managers
• Portfolio Managers, PMO members, and Process Leaders

Topics covered

• Why marketing organizations need Agile
• How to structure an Agile marketing team
• The four ways marketing can integrate with the ART
• How to specialize the principles and practices for marketing