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Joanna Kucharska, CHRO at Sii, about Employer Branding, in Marketing &

Content Marketing engages a wide array of tools, which give potential employees the opportunity of getting to know the company: blogs, video-clips, expert articles – are only a few of them. What to choose? What is the most important in the communicating with candidates and employees? In an interview for Marketing &, Joanna Kucharska – Chief HR & Communications Officer at Sii Poland, talks about these and other aspects of actions, which help Sii recruit 80 specialists per month, and year after year, win the title of Best Workplace, on the very demanding and competitive IT market.

(text in Polish)

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