- Data analysis
- Competitive analysis
- Creating personas
- User journey/customer journey
Our primary goal is to create functional digital products that stand out on the IT market. This wouldn’t be possible without holding an interview with the user and understanding the business context. As a result, the customer journey can be created. After collecting raw data, we’re ready to prepare use cases, user stories, and user flows. A competitive analysis also forms a solid foundation for the development of the environment of an application or website.
- Information architecture
- User flows
- Low- and hi-fi mockups
The UX design process consists of a few stages. After analyzing and understanding the objectives, we focus on creating the architecture to present the information in an organized and properly structured way. We move to other deliverables like user flows, wireframes, and mockups. Finally, we start working on prototypes and interaction design. Effectiveness, efficiency, and learnability are our top priorities throughout the entire process.
- Fonts & colors
- Icons & images
- Responsive layouts
- Visual style guides
- Specifications for developers
The right choice of colors, fonts, images, and other visuals enhances the provided functionalities, at the same time building user engagement. Our team uses well-established design systems for creating mobile and desktop applications. We also specialize in building simple and effective user interfaces for custom systems. In both cases, our user interfaces are user-friendly and easy to navigate.
- Usability & accessibility reports
- Card sorting
- A/B test plans
- Quantitative studies
Our tools are tested by end-users not only at the end of the process, when the application is almost finished, but also during crucial development and design phases. The applied testing method depends on what we want to know about the behavior and attitudes of users. This approach helps to eliminate simple usability problems and get to know what impacts the overall UX of the end-product.